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Marketing and advertising

The initial idea props up. The phone call made at the end of the working day. The request for urgent consultation. The problem arises. A short question but not an easy answer. Arranging the impromptu meeting at the office. Brainstorming. Assessing the risk. Closely cooperating while seeking an alternative solution. Adjusting the concept. Presenting a pitch and winning it. Being involved in the advert creation stages. Verifying in detail rights acquired and sold. Feeling proud of the final work displayed in the media and in public space.

We are part of this process – we render services to advertising agencies and production companies.

Our expertise

Negotiations and supporting business

Analysing strengths and weaknesses of the opponent. Gathering information. Designing talks strategy. Making initial contact with the other party.

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Court disputes

The contractor behaving unfairly. A problem which seems insoluble or rather the problem which is not yet solved.

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Intellectual property and personal rights

Identifying values not perceived through the senses. Discovering intangible goods. The act of creation. The added value. The concept. The innovation.

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Weeks of tough work. Training and briefings. Growing excitement. Speculations, analyses, interviews. A match day arrives. Silence in the streets just before the kick-off.

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