Negotiations and supporting business
Analysing strengths and weaknesses of the opponent. Gathering information. Designing talks strategy. Making initial contact with the other party.
The contractor behaving unfairly. A problem which seems insoluble or rather the problem which is not yet solved.
Marketing and advertising
The initial idea props up. The phone call made at the end of the working day. The request for urgent consultation. The problem arises. A short question but not an easy answer.
Intellectual property and personal rights
Identifying values not perceived through the senses. Discovering intangible goods. The act of creation. The added value. The concept. The innovation.
Weeks of tough work. Training and briefings. Growing excitement. Speculations, analyses, interviews. A match day arrives. Silence in the streets just before the kick-off.